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Brand + Creative Strategist

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Hello

I’m a brand strategist with over a decade of experience shaping identity, product, and go-to-market strategies across fashion, luxury, beauty, entertainment, and tech. I’ve led strategy for in-house agency teams at Calvin Klein, repositioned celebrity ventures, and collaborated with agencies and founders to create culturally impactful, standout work around the world. Today, I consult across B2B and B2C projects and am the founder of Groovy Cheech™ a pet and human lifestyle brand for When Your Pet Is Cooler Than You Are™.

Services

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Brand building + positioning that lasts. 

Brand Strategy

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Campaign development + activation. 

Creative Strategy

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Strategic + meaningful collaborations.

Brand Partnerships

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Expert disruptor + innovator from within.

In-House Agency Builds

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Past Work Includes Brands Such As

*brands include both independent consulting and in-house roles. Due to confidentiality agreements, select brands are not publicly shareable.

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