JACQUELINE LUCHSINGER


Jacqueline Luchsinger
Brand and Creative Strategist
As a brand and creative strategist, Jacqueline has a deep appreciation and love for creativity. Her passion lies in collaborating with some of the most creative minds in the industry, serving as both a strategy arm and a thought partner to create truly exceptional work both digitally and IRL. As an innovator with extensive in-house agency experience, she has successfully led the development of in-house agency teams from scratch. These teams have spearheaded some of the most innovative and culturally impactful projects at massive heritage brands like Calvin Klein.
With a startup mindset at global brands, Jacqueline approaches each project with the dedication and innovation typical of a startup. She is in the midst of launching her own brand, Groovy Cheech, a pet and human lifestyle brand. Her entrepreneurial spirit and agile approach have recently led her to work with high-profile celebrity brands, consulting on pivotal projects and shaping strategies for long-term success.
As a participant in the One Club for Creativity's ONE Creator Lab, Jacqueline has honed her skills in social strategy and content creation, enhancing her ability to adapt strategies at the pace of cultural change. Jacqueline's ambition is not just to participate in the industry but to actively shape its future, challenging brands to collaborate in crafting legacies of enduring impact and relevance.
On a personal note, you’ll find her alongside her chihuahua mix, Cheech and is learning how to skateboard and learn Italian.
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